Please share this Christmas gift with your e-mail list. Happy Holidays!

On the eleventh day of Christmas, Mesmerizzzed! gives to you – eleven website secrets, ten press releases, nine networking ace’s, eight advertising “don’ts,” seven direct mail steps, six customer solutions, FIVE MARKETING KEYS, four sales methods, three pricing strategies, two engineered products and a focused target market.

1.      Design Your Sales Process

Don’t just let first-time visitors wander around your website. You need to discover what makes visitors click on a link that will guide through the persuasive path you want them to take. It’s up to you to create a “click-thru” experience that influences visitor behavior. Remember to make it fast, keep it brief and make it compelling!

2.      Increase conversion rates first …

Before you implement your search engine optimization strategy, fix your site. Remove unnecessary steps in your checkout process, prominently display your privacy assurances, clarify your unique value proposition and lead with your guarantee.

3.      … and then increase traffic.

Don’t waste your Internet marketing dollars on geo-targeting, organic SEO or PPC until you’re sure the increase in visitors translates to sales. A visitor who passes by and doesn’t buy - at least to opt-in for your FREE stuff - has far less chance of ever returning to your site.

4.      Design for your customers …

Flash is cool, right? Check your stats on the number of visitors who click “skip” to bypass your sophisticated show. Unless it’s improving conversions, save the time and money and get your visitors into your sales process.

5.      … but be sure to sell to all of the senses

Some learn by seeing, others by hearing and others by touching - so you have to have options for all of the senses to get more people to buy. You can have great graphics and world-class copy, but you’ll miss two-thirds of the market if you don’t have audio and video clips on your site to tell your story.

6.      Copy is king on the web, too!

Your words are ultimately what will cause people to buy - whether they are written or spoken. Your copy must answer the question of what action needs to happen, who needs to do it and how to persuade people to take the action you desire - now!

7.      Color matters!

Many people think color is just cosmetic. The truth is that color is light - and our instinctive unconscious responds to it as a vital element in our decision-making process.

8.      Opening or Closing Doors?

Does your Home Page invite people into your site or drive them back to the search engine for never visit you again? You have less than ten seconds to grab a visitor’s attention, stimulate interest and inspire their desire to take action - while making it easy and obvious to click deeper.

9.      Enable effective scanning and skimming

These similar terms have very different applications for your website. Effective scanning allows us to scroll through your site quickly and systematically. Effective skimming allows for quick and superficial reading. Your site must support both.

10.  The Web is Personal

Speak to the masses - you lose! Speak to each person - you win! Your writing for the web needs to communicate in an engaging one-to-one style. Develop relationships and connect with people and you can turn your website into a one-to-one sales force that never sleeps!

11.  Establish an ongoing relationship

Capture permission to communicate with your visitors - and give your visitors valuable, FREE content they can receive from you electronically on a regular basis, not a blatant sales pitch.

© 2006 Mesmerizzzed! All Rights Reserved.

About Mesmerizzzed!

Mesmerizzzed! Marketing focuses on small businesses with dramatic growth potential. The Mesmerizzzed! methodology starts with directing a laser beam focus to our client’s target market, then engineering the product, pricing and sales process for optimum growth in profitability. Only then do we develop and deploy any of the hundreds of weapons in our promotional arsenal.

Mesmerizzzed! Money also helps our clients obtain unlimited capital for any business purpose. We work with our clients to develop their business and marketing plans and acquire debt or equity financing through any of our 15,000 worldwide sources.

Learn more at www.mesmerizzzed.com or call us toll free at 1.866.313.8081 for a FREE, no obligation consultation.

Watch for our launch of the “Mysteries of Marketing” Program - coming in the first quarter, 2007.

Please share this Christmas gift with your e-mail list.

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